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If you’re looking for a sustainable skincare regime that brings out your skin’s best version of itself, then you’re going to want to try Esse’s #30dayrewild challenge. It’s simple, it’s eco-friendly, and it’s effective. Here’s what you need to know:

1. What is the challenge?
Esse has compiled a compact rewilding starter pack for the #30dayrewild challenge, which runs between February and April 2022. During this time, we want you to cut out all other skincare products and use the Esse #30dayrewild Pack to give your skin and its microbiome the chance to return to the state for which they evolved. Simply buy the #30dayrewild Pack and get started with the products. After just 30 days, you will start to see improvement in your skin.

2. What’s in the pack?
Your limited-edition Esse Sensitive Skin #30dayrewild Pack contains 5 Esse products specifically formulated to rewild your skin and return it to its natural state. It’s suitable for all skin types, even extra sensitive skin. Costing HKD780 (which equates to a 50% saving), the pack provides the perfect support for your rewilding journey:

• Sensitive Cleanser 50 ml
• Sensitive Toner 50 ml
• Nourish Moisturiser 30 ml
• Protect Oil 12 ml
• Resurrect Serum 12 ml

3. Why should you do it?
If you haven’t joined the rewilding movement, this is a great way to get on board. For too long, we’ve been sold the idea that ‘sterile’ is good by the beauty industry – with the primary motive to sell more products. But all this deep cleansing and stripping of natural oils has completely upset the skin’s natural microbiome – a finely-tuned ecosystem of microbes that co-evolved with our skin over millions of years. The use of chemical-based products has polluted our skin’s ecosystem, leading to a rise in sensitivity and inflammatory skin conditions.
Esse’s #30dayrewild challenge seeks to return skin to its roots, providing it with the natural support it needs to rehabilitate its own microbiome.

4. What are the benefits?
If you’re still on the fence, here are some of the benefits of embarking on Esse’s #30dayrewild challenge:

  • It simplifies your daily routine: This challenge encourages you to avoid deep cleanses where possible, using a mild cleanser only to remove make-up. It’s better to value the work that your skin does to produce its natural, protective oils. Leaving skin’s lipid barrier intact also helps to support healthy microbes.
  • It addresses the needs of sensitive skin: Re-establishing the microbial balance is key in resolving skin concerns. Esse uses green chemistry to provide products that consider troubled or sensitive skin.
  • It leads to healthier skin: Rewilding results in a healthier and more functional microbiome. This provides better protection against pollutants, improved skin elasticity, and a reduction in redness.

5. How do I get started?
Join the movement by getting your Esse limited edition #30dayrewild Pack from your nearest Esse Stockist or relevant online stores. You can also follow us on Instagram for more information and weekly prizes to be won.